Personalization technologies are all over the web now, with applications everywhere offering recommendations for movies, music, video, blogs and most anything else we might like online. Do any of these systems work, and if so how? Is “Discovery” the next “Search,” or just an excuse for behavioral targeting systems that compromise privacy? Finally… If you’re a site publisher interested in adding personalized recommendations, how do you pick a partner to help you get there, or strike out on your own and get the feature built????
Questions Answered:
What is personalization technology?
What type of sites need personalization?
Do these systems actually work?
What kind of technology is behind them?
Do personalization systems compromise my privacy?
What is the difference between search and discovery?
Will discovery ever replace search?
What companies provide personalization?
What are the benefits of building a system in house?
What are the benefits of partnering with a personalization company?